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1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 FORM 8-K Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): September 18, 1998 THE ST. JOE COMPANY ------------------- (Exact name of registrant as specified in its charter) Florida 1-10466 59-0432511 - ------------------------------- ----------- -------------------- (State or other jurisdiction of (Commission (I.R.S. Employer Incorporation) File No.) Identification No.) Suite 400, 1650 Prudential Drive Jacksonville, Florida 32207 - ---------------------------------------- ----- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: (904) 396-6600 2 Item 5. Other Events On September 18, 1998, the Company and the National Football League mutually agreed not to proceed with plans for the joint development, construction and operation of NFL entertainment centers, tentatively called NFLX. After extensive discussions and analysis, the Company and the NFL jointly decided not to pursue the project further. 3 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. The St. Joe Company Date September 21, 1998 By:/Michael N. Regan/ ------------------------- ------------------------------------- Michael N. Regan Vice President Finance and Planning (Principal Financial Officer)