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defa14a
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
SCHEDULE 14A
(Rule 14a-101)
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934
Filed by the Registrant þ
Filed by a party other than the Registrant o
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o   Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
 
o   Definitive Proxy Statement
 
þ   Definitive Additional Materials
 
o   Soliciting Material Pursuant to Section 240.14a-12
The St. Joe Company
 
(Name of Registrant as Specified In Its Charter)
N/A
 
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
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*** Exercise Your Right to Vote ***
Important Notice Regarding the Availability of Proxy Materials for the
Shareholder Meeting to Be Held on May 11, 2010.

(GRAPHIC)
THE ST. JOE COMPANY
THE ST. JOE COMPANY
245 RIVERSIDE AVE. SUITE 500
JACKSONVILLE, FL 32202
ATTN: REECE B. ALFORD

Meeting Information
Meeting Type:Annual Meeting
For holders as of: March 15, 2010
Date: May 11, 2010 Time: 10:00 a.m.
Location:   The St. Joe Company
245 Riverside Avenue
Riverfront Conference Room
Jacksonville, Florida 32202
You are receiving this communication because you hold shares in the above named company.
This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
We encourage you to access and review all of the important information contained in the proxy materials before voting.
See the reverse side of this notice to obtain proxy materials and voting instructions.


 

 

           
Before You Vote
           
How to Access the Proxy Materials
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Proxy Materials Available to VIEW or RECEIVE:
NOTICE AND PROXY STATEMENT            ANNUAL REPORT
How to View Online:
Have the 12-Digit Control Number available (located on the following page) and visit: www.proxyvote.com.
How to Request and Receive a PAPER or E-MAIL Copy:
If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:
  1) BY INTERNET:   www.proxyvote.com
 
  2) BY TELEPHONE:   1-800-579-1639
 
  3) BY E-MAIL*:   sendmaterial@proxyvote.com
*   If requesting materials by e-mail, please send a blank e-mail with the 12-Digit Control Number (located on the following page) in the subject line.
Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 27, 2010 to facilitate timely delivery.
         
  How To Vote  
         
Please Choose One of the Following Voting Methods
Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the Meeting you will need to request a ballot to vote these shares.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12-Digit Control Number available and follow the instructions.
Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.


 

 

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     Voting Items
The Board of Directors recommends that you vote FOR the following:
1.   Election of Directors

Nominees:
         
 
  01)     Michael L. Ainslie   05)     Delores M. Kesler
 
  02)     Hugh M. Durden   06)     John S. Lord
 
  03)     Thomas A. Fanning   07)     Walter L. Revell
 
  04)     Wm. Britton Greene        
The Board of Directors recommends that you vote FOR the following proposals:
 
2.   Amendment of our Articles of Incorporation to delete the provisions regarding the number of our directors.
 
3.   Approval of The St. Joe Company 2009 Employee Stock Purchase Plan.
 
4.   Ratification of the appointment of KPMG LLP as our independent registered public accounting firm for the 2010 fiscal year.
 
NOTE: Directions to attend the meeting may be found at www.joe.com by typing the keyword “directions”.
       
 
      


 

 

 
 
 
(GRAPHIC)