e8-k
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported)                  May 17, 2001


The St. Joe Company


(Exact Name of Registrant as Specified in Its Charter)

Florida


(State or Other Jurisdiction of Incorporation)
 
                  1-10466 59-0432511               

         (Commission File Number) (IRS Employer Identification No.)      
 
      1650 Prudential Drive, Suite 400, Jacksonville, FL 32207                  

                  (Address of Principal Executive Offices) (Zip code)                    

(904) 396-6600


(Registrant’s Telephone Number, Including Area Code)

N/A


(Former Name or Former Address, if Changed Since Last Report)

ITEM  9.     ANALYST PRESENTATION

      The purpose of this Form 8-K is to furnish a copy of the Analyst Presentation dated May 17, 2001. A copy is furnished with this Form 8-K as Exhibit 99.1 and is incorporated by reference.

ITEM  7.     EXHIBIT INDEX


99.1  Analyst Presentation dated May 17, 2001.

SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

     
    THE ST. JOE COMPANY
 
Dated: May 17, 2001 By:  /s/  Robert M. Rhodes

Name: Robert M. Rhodes
Title:    Executive Vice President and General Counsel
ex99-1
VALUEn


Breaking Loose


Forward-Looking Statement


Photo


Presentation Outline


JOE Today


Sixty Years


Joe's Transformation


Picture in the Park


Joe’s Transformation


Photo Digging Ground


Photo of Buildings


Photo of Building and House


Photo of House and Golf


Photo Inside the Homes


Photo of Building


Photo of Clock


Our Transformation has thus ...


Net EBITDA Per Diluted Share


Our Transformation has thus far.....


2000 Shareholder Return


Our transformation has thus far produced...


Shareholder Return Year-to-Date


JOE has delivered strong....


Photo of Gentlemen


As the strength.....


Photo of Beach


Presentation Outline


JOE Today


Opportunity


UNIQUE CONVERGENCE OF BABY BOOMER DEMOGRAPHICS


OPPORTUNITY


BABY BOOMER DEMOGRAPHICS


OPPORTUNITY


COMING TO FLORIDA


OPPORTUNITY


DEVELOPABLE LAND


OPPORTUNITY


DEVELOPABLE LAND


OPPORTUNITY


LONG ISLAND


OPPORTUNITY


AVERAGE LOT PRICES


OPPORTUNITY


AVERAGE LOT PRICES


OPPORTUNITY


(PICTURES)


OPPORTUNITY


(PICTURES)


LAST YEAR WE USED FT. MYERS AS AN EXAMPLE


(PICTURE)


OPPORTUNITY


(PICTURES)


WE ARE MORE EXCITED THAN EVER


THE RARE CONVERGENCE OF BABY BOOMER DEMOGRAPHICS


PRESENTATION OUTLINE


EXPANDED OPPORTUNITY


EXPANDED OPPORTUNITY


TODAY, WE WANT TO SHOW YOU


EXPANDED OPPORTUNITY


A strategy to cause a chain reaction


Example of Regional Transformation


Hilton Head Island Map


As Northwest Florida evolves


(Map)


Hilton Head Case Study


Hilton Head 1970s


Hilton Head Case Study


Baby Boomer Demographics


Hilton Head Case Study


Hilton Head 1980s


Hilton Head Case Study


Baby Boomer Demographics


Hilton Head Case Study


Hilton Head 1990s


Hilton Head Case Study


Baby Boomer Demographics


Hilton Head Case Study


Hilton Head Today


Oldfield Bluffton, South Carolina


(Pictures)


Case Study Oldfield


(Pictures)


Northwest Florida Land Valued


(Pictures)


Hilton Head Case Study


(Pictures)


JOE's Ownership in Florida's Great Northwest


Baby Boomer Demographics


Presentation Outline


Regional Place-making


Regional Place-making


Quality of the Company's Land Holdings


Regional Place-Making


(Pictures)


Regional Place-Making


(Pictures)


Regional Place-Making


(Pictures)


Regional Place-making


(Pictures)


(Map)


(Map)


(Map)


(Map)


Regional Place-making


(Pictures)


Regional Place-making


(Map and Legend)


Regional Place-making


(Map and Legend)


Ponte Vedra Beach, Florida


Before A1A Bypass


Case Study Ponte Vedra


After A 1 A Bypass


Regional Place-making


(Map and Legend)


Case Study Hilton Head Hospital


REGIONAL PLACE-MAKING


MAP


REGIONAL PLACE-MAKING


PHOTO


REGIONAL PLACE-MAKING


MAP


REGIONAL PLACE-MAKING


PHOTOS


REGIONAL PLACE-MAKING


MAP


REGIONAL PLACE-MAKING


OVERNIGHT VISITORS


REGIONAL PLACE-MAKING


MAP


REGIONAL PLACE-MAKING


VALUE CREATION CYCLE


PRESENTATION OUTLINE


JOE TODAY


FOCUS AND EXECUTION


VALUE CREATION DRIVES VALUE ENHANCEMENT


FOCUS AND EXECUTION


PHOTOS


EACH OF THESE ENGINES


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


PHOTO


FOCUS AND EXECUTION


(PICTURE)


FOCUS AND EXECUTION


(PICTURES)


FOCUS AND EXECUTION


BEACHFRONT LOT SALES


FOCUS AND EXECUTION


BEACHFRONT LOT SALES


FOCUS AND EXECUTION


(PICTURES)


FOCUS AND EXECUTION


(PICTURES)


ACCELERATORS SUCH AS CAMP CREEK GOLF CLUB AND THE WATERCOLOR INN


(PICTURES)


THE ANDELL TOMATO FIELDS


(PICTURES)


CASE STUDY GOLF ON A TOMATO FIELD


(PICTURE)


FOCUS AND EXECUTION


(PICTURE)


FOCUS AND EXECUTION


PICTURE


HILTON HEAD VALUES ARE DRIVEN BY


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


PHOTOS


FOCUS AND EXECUTION


MAP AND PHOTO


TOPSAIL HILL, FLORIDA


PHOTO


CASE STUDY TOPSAIL HILL


PHOTOS


HIGH QUALITY OFFICE AND INDUSTRIAL PARKS


PHOTOS


GROWING NUMBERS OF ROOFTOPS


PHOTOS


FOCUS AND EXECUTION


MAP


FOCUS AND EXECUTION


CLICK YOUR WAY INTO A WHOLE NEW LIFESTYLE


FOCUS AND EXECUTION


PHOTOS


CRAWFORDVILLE, FLORIDA


(MAP)


(PICTURE)


(MAP)


CASE STUDY CRAWFORDVILLE


(MAP)


BUTLER POND


(PICTURE)


CASE STUDY BUTLER POND


(PICTURE)


FOCUS AND EXECUTION


AVERAGE SALES PRICE PER ACRE


FOCUS AND EXECUTION


(PICTURES)


FOCUS AND EXECUTION


(PICTURES)


ANCHORAGE PLANTATION


PICTURE


CASE STUDY ANCHORAGE PLANTATION


Bohicket Creek


Focus and Execution


Five Photos


Focus and Execution Timberland Engine


Five Photos


Focus and Execution Value Concentration


Stock Repurchase Activity


Presentation Outline


JOE Today


Value(n)


Stories of Hilton Head and Northwest Florida Diverge


JOE is different


Core of JOE's Enormous Value Creation Potential


Land Owners Divided the Value


Two Photos


St. Joe Company NYSE: JOE


Value(n)