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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                    FORM 8-K

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): March 3, 1998
                                                  -------------


                               ST. JOE CORPORATION
             (Exact name of registrant as specified in its charter)


            Florida                   1-10466              59-0432511
- -------------------------------     -----------       --------------------
(State or other jurisdiction of     (Commission         (I.R.S. Employer
        Incorporation)                File No.)        Identification No.)

Suite 400, 1650 Prudential Drive
Jacksonville, Florida                                         32207
- ----------------------------------------                   ----------
(Address of principal executive offices)                   (Zip Code)

Registrant's telephone number, including area code:      (904) 396-6600
                                                         --------------
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Item 5. Other Events

Incorporated by reference is a press release issued on March 3, 1998, attached
as Exhibit 99, announcing the Registant's 1997 year-end results.

Item 7. Financial Statements and Exhibits

(c) Exhibit
Exhibit 99 - Press release issued March 3, 1998
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                                   SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
          registrant has duly caused this report to be signed on its behalf by
          the undersigned hereunto duly authorized.

                                             St. Joe Corporation

Date   March 4, 1998                         By: /s/Charles A. Ledsinger
     ----------------------------               --------------------------------
                                             Charles A. Ledsinger
                                             President, Chief Operating
                                             Officer, Chief Financial
                                                   Officer
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For Immediate Release                                      CONTACT: Jerry M. Ray
March 3, 1998                                                     (904) 858-2707


               ST. JOE (NYSE: SJP) ANNOUNCES 1997 YEAR-END RESULTS

                       WITH NEW MANAGEMENT TEAM IN PLACE,
          ST. JOE POSITIONED TO QUICKEN PACE ACROSS ALL SECTORS IN 1998

         JACKSONVILLE, FLORIDA - MARCH 3, 1998 - St. Joe Corporation (NYSE: SJP)
today reported 1997 net income of $35.5 million or $.39 basic and $.38 diluted
on a per share basis. In 1996, excluding earnings from discontinued operations
and two condemnation land sales, net income was $31.4 million or $.34 per share
basic and diluted. Net income for 1996 including earnings from discontinued
operations and the condemnation land sales was $176.0 million or $1.92 basic and
diluted per share.

         "St. Joe has an enviable balance sheet with no debt and approximately
$500 million in liquid assets. We intend to leverage our heritage in forest
products and transportation to develop large-scale community, commercial,
industrial, resort and location-based entertainment opportunities," said Peter
S. Rummell, chairman and CEO. "Our strategy for 1998 is to unlock shareholder
value by applying the extensive talent we've acquired in 1997 through
recruitment, joint ventures and acquisitions to our asset base and to quicken
the pace of development across all sectors."

         Net sales and operating revenues were up $13.0 million in 1997,
excluding from 1996 the proceeds of the two condemnation land sales of $97.8
million. Transportation revenues were $9.5 million higher than in 1996, a result
of increased shipments and selected rate increases by the company's
majority-owned subsidiary, Florida East Coast Industries (NYSE: FLA). Revenue in
the company's real estate segment increased by $33.6 million (excluding the
proceeds of the condemnation land sales in 1996) to $70.3 million, primarily as
a result of real estate property sales and increased rental revenue from
additional buildings placed in service in 1997 by St. Joe's
commercial/industrial division. Net sales for the forestry segment were $25.0
million lower than the prior year due to the shutdown of operations by the
company's major pulpwood customer during part of the year and a change in the
supply agreement with that customer. Sugar sales were also down $5.2 million due
to fewer harvested acres.

         Total operating profit was $52.8 million in 1997, $2.3 million higher
than 1996 (excluding the $97.8 million generated in condemnation land sales).
The transportation and real estate segments both showed improvements in
operating profit compared to


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1996. Transportation operating profit increased $6.7 million, driven by
increased shipments and rate increases, and real estate operating profit
increased $6.2 million, primarily from additional commercial/industrial square
footage placed in rental service during 1997. Forestry operating profit remained
constant. Forestry expenses were down by $25.0 million, as costs related to wood
purchased to satisfy volume commitments under the supply agreement were lower,
but decreases in expenses were offset by a decline in sales. Sugar operating
profit was down $1.3 million due to fewer harvested acres. Operating profit was
also impacted by an increase in corporate general and administrative expenses of
$9.3 million compared to 1996, primarily from new corporate infrastructure to
enable the company to implement its strategic plan and certain transaction
expenses.

         Total net sales and operating revenues for the fourth quarter were $1.0
million lower than the previous year's comparable quarter. Transportation
revenues were $2.7 million higher due to increased traffic, and real estate
revenues were $.7 million higher due to increased rental revenues from
additional buildings placed in service. Forestry sales were lower by $3.5
million resulting from less timber being harvested, and sugar sales were also
down by $.9 million due to timing of shipments. Total operating profit for the
fourth quarter of 1997 was $11.4 million lower than the same quarter of 1996.
Transportation operating profit was $.8 million lower due to a one-time
depreciation charge of $1.7 million in 1997. Real estate operating profit was
$3.3 million lower due to adjustments to real estate taxes, depreciation of $1.8
million and a $2 million nonrecurring credit in the fourth quarter of 1996.
Forestry operating profit was lower by $.2 million, and sugar operating profit
was $2.3 million higher due to a cost of sales adjustment in the fourth quarter
of 1997. The fourth quarter of 1997 was also negatively impacted by $5.0 million
in increased corporate overhead and $4.4 million in net corporate general and
administrative credits recorded in the fourth quarter of 1996.

         Income from operations, as well as net income in both 1997 and 1996,
were negatively impacted by high effective income tax rates resulting from a 50
percent excise tax on an increase in prepaid pension costs.

         In December 1997, the company reached an agreement in principle to sell
the company's sugar cane production land, which it views as a non-core asset.

         The above discussion contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Exchange Act, as amended. Such statements are based on current
expectations and are subject to certain risks, uncertainties and assumptions.
Should one or more of these risks or uncertainties materialize or should the
underlying assumptions prove incorrect, the company's actual performance may
differ materially from that indicated or suggested by any forward-looking
statement contained herein. There are a number of factors that could


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cause such difference, including those referred to under the caption "Risk
Factors" in the company's prospectus dated February 10, 1998, and all
forward-looking statements in this discussion are qualified by such Risk
Factors.


                   SELECTED COMPARATIVE FINANCIAL INFORMATION
               (Dollars in millions except for per share amounts)

Fourth Quarter 1997 1996 1997 1996 ------- ------- ------- ------- Net sales and operating revenues $ 346.3 $ 431.2 $ 94.4 $ 95.4 Operating profit 52.8 148.2 10.7 22.1 Income from continuing operations 35.5 91.9 7.2 15.0 Earnings from discontinued operations -- 84.1 -- (7.0) Net income $ 35.5 $ 176.0 $ 7.2 $ 8.0 Per share amounts: Basic Income from continuing operations $ .39 $ 1.00 $ .08 $ .16 Earnings from discontinued operations -- .92 -- (.08) Net income $ .39 $ 1.92* $ .08 $ .08 Diluted Income from continuing operations $ .38 $ 1.00 $ .08 $ .16 Earnings from discontinued operations -- .92 -- (.08) Net income $ .38 $ 1.92* $ .08 $ .08
* Includes $.92 in earnings from discontinued operations and $.66 from proceeds, net of tax, from condemnation land sales. St. Joe, a publicly held company based in Jacksonville, is Florida's largest private land owner and is engaged in community, commercial, industrial, resort and location-based entertainment development. The company also has interests in timber and transportation. # # #