FAQs

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Most of St. Joe's land is in Northwest Florida. What's it like there?
Northwest Florida's beaches draw over ten million visitors each year. (1) These beaches have been rated as some of the most beautiful in the nation and the world. Beaches in Walton, Bay and Gulf Counties have been awarded the number one ranking by Dr. Stephen P. Leatherman, an authority on beach quality and author of America's Best Beaches. (2)

St. Joe owns approximately 577,000 acres concentrated primarily in Northwest Florida. Within these acres, the Company owns over 130 miles of frontage along the Gulf of Mexico and several bays, including over 5.5 miles of sandy beach. Also within these acres are 78 miles of frontage along the Intracoastal Waterway.

Northwest Florida enjoys a very favorable climate, with mild winters, sunshine and clear days. Northwest Florida is located in U.S. Climate Zone 8, the same climate zone as exclusive and highly successful resort/residential areas such as Hilton Head (SC), Amelia Island (FL), Kiawah Island (SC) and St. Simons and Sea Island (GA). (3)

Florida's natural beauty and diversity are legendary. Northwest Florida has a distinct geography, culture and cuisine that is very different from Miami or Orlando. The region offers fabulous opportunities for travel accommodations, shopping, dining, golf, water recreation, eco-tourism and real estate ownership.

(1) Coastal Vision 3000, www.thebeachfla.com

(2) www.drbeach.org

(3) United States Department of Agriculture, Climate Zones, 1990.
Why is the amount of land the Company owns within proximity to the coast important?
Historically, demand has been strongest for Florida locations in close proximity to the coast.

This coastal zone is the part of Florida where most people want to live and work. Within this coastal zone, land is in demand for a wide variety of uses, including resort residential, primary residential, commercial, office parks, light industrial and other uses.

St. Joe owns approximately 404,000 acres within 15 miles of the coast of the Gulf of Mexico – and a significant percentage of the remaining coastal land in Florida suitable for development. A large percentage of the land not owned by the Company within Florida's coastal zone is either already developed or unsuitable for development. (4)

(4) National Wetlands Inventory, Florida Department of Transportation, Florida Natural Area Inventory, ESRI, Florida Trend, Rosen Consulting, U.S. Census Bureau
How is St. Joe working to increase the value of its land?
St. Joe's value creation strategy is based on moving land to its highest and best use. Simply put, that means understanding the unique characteristics and potential of each acre of land, creating a plan for the Company's land holdings and then taking the necessary steps to move each acre towards its highest potential value.

St. Joe is continually working to create value across its land holdings through land-use entitlements, infrastructure investment and economic development. Over the previous decade, the Company and the businesses, entrepreneurs, organizations and economic development councils throughout the region have made tremendous progress in each of these areas.

Entitlements – Twelve years ago, St. Joe had timberland limited primarily to agricultural-type uses. Twelve years later, as of June 30, 2010, the Company had a land-use entitlements pipeline of approximately 31,600 residential units, approximately 11.6 million square feet of commercial space, 490 hotel rooms, 2 marinas with 800 slips and an additional 646 acres zoned for commercial uses. These land-use entitlements provide St. Joe with a range of options to convert them into value.

Infrastructure – The Company has been actively working with federal, state and local governments to improve infrastructure and access to its land holdings and the region. Projects such as the construction of the Northwest Florida Beaches International Airport and the relocation of U.S. Highway 98 in Gulf County can create tremendous value over time. Other significant road projects that are in planning or underway are expected to increase access to St. Joe's land and open many new value creation opportunities. Significant portions of both SR 77 and SR 79 have been widened and construction or planning is underway to widen or improve these roadways up to Interstate 10. Also, in 2006 the Company sold the State of Florida 4,000 acres to be used for rights-of-way for future road and highway construction elsewhere in the region.

Economic Development – Economic development tools come in a variety of forms, but all are designed to increase the absorption of real estate in a given area. The new Northwest Florida Beaches International Airport is expected to be a significant inducer of economic activity and new jobs for the region. Another example is the new Sacred Heart hospital in Port St. Joe, which we believe will be an inducer for real estate in Gulf County, as was the Sacred Heart hospital in Walton County.
How is the Company's entitlement pipeline an indication of value?
Without land-use entitlements, most development is not possible. Therefore, obtaining land-use entitlements is one of the surest methods for increasing the value of St. Joe's land by moving it to a higher and better use.

In Florida, it is becoming increasingly complicated, time-consuming and expensive to obtain land-use entitlements, constricting the supply of developable land. St. Joe's large holdings of low-basis land and its expertise in securing land-use entitlements on those lands are competitive advantages.

The Company's low basis land and entitlements pipeline together provide a ready supply of developable land that allows St. Joe to react to changing market conditions more quickly and efficiently than most competitors.

Many competitors must spend significant time and resources to purchase land and gain land-use entitlements to be in a position to compete with St. Joe.

Gaining land use entitlements may become more difficult in the future, further constricting the supply of developable land.

As of June 30, 2010, the Company had an entitlements pipeline of approximately 31,600 residential units, approximately 11.6 million square feet of commercial space, 490 hotel rooms, 2 marinas with 800 slips and an additional 646 acres zoned for commercial uses. These entitlements provide St. Joe with a range of options to convert them into value.
Does St. Joe own a significant amount of wetlands and do they have much value or development potential?
St. Joe does own many acres that are wet and unsuitable for development. However, while much of the wetlands may not be developable, they are still very valuable and essential to the development process.

First, with proper planning, wetlands create highly valued views, vistas and natural amenities for development projects. For example, home sites with views of coastal dune lakes and marshes at WaterColor and WaterSound Beach are more highly valued than interior lots without views. St. Joe believes that the ability to develop communities incorporating "green space" creates a more desirable product for customers.

Second, wetlands are very often necessary as mitigation for development projects. If a developer doesn't have a "mitigation bank" of wetlands, they are often required to purchase and protect them in order for a project to proceed. Because it owns a significant amount of wetlands, St. Joe has lands readily available for the mitigation required by environmental regulations. This is a significant competitive advantage.

St. Joe is highly skilled at creating master plans for its communities that embrace wetlands as amenities while preserving their environmental integrity.

For example, WaterColor's 499 acres include approximately 135 acres of wetland preserves that were incorporated into the community master plan. Miles of nature trails made these areas an integral part of this resort community. These natural areas are home to several thriving endangered species. Even the resort's storm water systems have been designed to become natural areas and buffers.

WaterColor and WindMark Beach have both received numerous accolades for their master-plan design and environmental stewardship, and these features distinguish both of these communities in the marketplace.
What is the status of the construction of the new Northwest Florida Beaches International Airport, and how is the new airport likely to impact economic growth in the region?
After 10 years of planning and development the airport opened on May 23, 2010.

In terms of economic development potential, Dr. Hank Fishkind, one of Florida's leading economists, believes the new airport is very likely to become a strong economic development engine for the region. (5)

Throughout history airports have had an impressive track record of accelerating economic development activity. The new airport will be the first one built in 15 years. As a large-scale greenfield airport site, it provides unique opportunities and unmatched flexibility for companies dependent on aviation and logistics infrastructure.

There are strong analogs for the development of this airport in Huntsville, AL, Savannah, GA, Jacksonville, FL, Fort Myers, FL and Northwest Arkansas. All of these airports have seen significant adjacent development. According to Dr. Fishkind's research, the opening of the new Southwest Regional Airport in the Ft. Myers/Naples area had a tremendous impact on real estate values. (6)

(5) See www.fishkind.com.

(6) Comparative Market Study of Ft. Myers and The Emerald Coast, Fishkind & Associates, U.S. Census Bureau, March 2007.
Which airlines serve the new airport?
On October 21, 2009, St. Joe and Southwest Airlines announced a strategic alliance providing for the commencement of air service by Southwest Airlines to the new airport. Southwest Airlines' service at the new airport includes two daily non-stop flights between the new airport and each of Houston, Nashville, Orlando and Baltimore-Washington DC. In addition to the eight daily non-stop flights, Southwest Airlines offers direct or connecting service to more than 60 other destinations across the United States.

Given the current state of the U.S. economy and the airline industry, new airline service must be positioned as an economic development initiative with broad regional support. St. Joe worked alongside a number of regional organizations to secure the financial commitments to support this new air service: Coastal Vision 3000, the Bay County Tourist Development Council, the Beaches of South Walton Tourist Development Council and the Panama City – Bay County Airport and Industrial District.

St. Joe has agreed to reimburse Southwest Airlines if it incurs losses on its service at the new airport during the first three years of service. The agreement also provides that Southwest's profits from the air service during the term of the agreement will be shared with the Company up to the maximum amount of the Company's prior break even payments. The term of the agreement extends for a period of three years. The agreement may be terminated by the Company if the payments to Southwest exceed $14 million in the first year of air service or $12 million in the second year. Southwest may terminate the agreement if its actual annual revenues attributable to the air service at the new airport are less than certain minimum annual amounts established in the agreement.

In the past, Northwest Florida's economic growth has been hampered by limited service and some of the highest airfares in the country. St. Joe believes that Southwest Airlines, with its legendary customer service, extensive network and competitive fare structure, will greatly improve the competitive position for economic development prospects and dramatically raises the region's profile. The Company believes that the 'Southwest Effect' in Northwest Florida will be the foundation from which growth will emanate for future decades. (7)

Delta Air Lines which served the former airport for many years, has expanded its service to the region with larger aircraft.

(7) The term, 'Southwest Effect,' was coined by the U.S. Department of Transportation to describe the rapid growth of airline traffic caused by the introduction of service by Southwest Airlines.
What are St. Joe's plans for development on its lands adjacent to the new airport?
In April, St. Joe launched VentureCrossings Enterprise Centre at West Bay, Florida. VentureCrossings, one of the nation's largest, most unique office, retail, hotel and industrial developments, encompasses the first 1,000 acres to be developed by St. Joe within the 75,000-acre West Bay Sector Plan adjacent to the new airport

VentureCrossings includes approximately 100 acres designated for retail, office and hotel uses, approximately 300 acres for light industrial uses, and approximately 600 acres for manufacturing, distribution and logistics companies seeking access to the new airport's 10,000-foot runway.

Within VentureCrossings, St. Joe is developing a Class A office building with construction beginning later this year. The Company will relocate its corporate headquarters, currently in WaterSound, Florida, to this building by the summer of 2011. Also within VentureCrossings, St. Joe is developing a light industrial building with construction beginning later this year.

St. Joe has engaged CB Richard Ellis Group, Inc., the world's largest commercial real estate services firm, to help attract VentureCrossings' first retail, office and industrial occupants. Marketing and pre-leasing activity is underway.
Most investors view the Company as a long-term holding. What is management doing to accelerate value creation and return on investment?
Over the past two years, St. Joe has taken many actions that have well positioned the Company for strategic long-term growth opportunities. These actions have resulted in a lean cost structure and virtually debt-free balance sheet. As of June 30, 2010 St. Joe had cash of $138.9 million and pledged treasury securities of $26.2 million along with debt of only $38.9 million, $26.2 of which is defeased debt.

A significant aspect of St. Joe's current and future efforts will be the value creation opportunities associated with the Company's 71,000 acres surrounding the new Northwest Florida Beaches International Airport. St. Joe's land surrounding the airport has land-use entitlements for over 4 million commercial and industrial square feet, 5,800 residential units, 490 hotel rooms and 2 marinas with 800 slips.

St. Joe is accelerating its outreach efforts with site consultants and customers, especially those in the aviation, aerospace, and defense industries about opportunities to utilize the Company's lands around the airport.

The Company also intends to aggressively leverage Southwest Airlines' service at the new international airport to drive tourism, economic development and job growth in the region. This will drive demand for St. Joe's land across the region for commercial, primary residential and resort residential development.

St. Joe is also working to accelerate value creation by becoming a master developer for the region and exploring a wide range of strategic alliances to move projects faster. While the Company has slowed its capital deployment to match the market, its low-basis land and land-use entitlements competency provide significant flexibility. The Company is evolving from an "end-to-end" developer to Northwest Florida's primary supplier of entitled land and development partner. St. Joe believes this approach will accelerate its land sales and development.
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Forward-Looking Statements
We have made forward-looking statements in these frequently asked questions pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any statements in these frequently asked questions that are not historical facts are forwardlooking statements. You can find many of these forward-looking statements by looking for words such as “intend”, “anticipate”, “believe”, “estimate”, “expect”, “plan”, “should”, “forecast” or similar expressions. In particular, forward-looking statements include, among others, statements about the following:

  • future operating performance, revenues, earnings and cash flows;
  • future residential and commercial demand, opportunities and entitlements;
  • development approvals and the ability to obtain such approvals, including possible legal challenges;
  • the number of units or commercial square footage that can be supported upon full build out of a development;
  • the number, price and timing of anticipated land sales or acquisitions;
  • estimated land holdings for a particular use within a specific time frame;
  • the levels of resale inventory in our developments and the regions in which they are located;
  • the development of relationships with strategic partners, including commercial developers and homebuilders;
  • future amounts of capital expenditures;
  • the amount and timing of future tax refunds;
  • timeframes for future construction and development activity; and
  • the projected economic impact of the new Northwest Florida Beaches International Airport.

    Forward-looking statements are not guarantees of future performance. You are cautioned not to place undue reliance on any of these forward-looking statements. These statements are made as of the date hereof based on our current expectations, and we undertake no obligation to update the information contained in these frequently asked questions. New information, future events or risks may cause the forward-looking events we discuss in these frequently asked questions not to occur.

    Forward-looking statements are subject to numerous assumptions, risks and uncertainties. Factors that could cause actual results to differ materially from those contemplated by a forward-looking statement include the risk factors described in our annual report on Form 10-K and our quarterly reports on Form 10-Q, as well as, among others, the following:

    • a delay in the recovery of real estate markets in Florida and across the nation, or any further downturn in such markets;
    • any renewed crisis in the national financial markets and the financial services and banking industries;
    • a delay in the recovery of national economic conditions, or any further economic downturn;
    • economic conditions in Northwest Florida, Florida as a whole and key areas of the southeastern United States that serve as feeder markets to our Northwest Florida operations;
    • the adverse impact to Northwest Florida, the Gulf of Mexico and other coastal states resulting from the large oil spill from the Deepwater Horizon incident;
    • The possible negative effects from any future oil spill incidents or perceived risk regarding the possibility of future oil spill incidents;
    • possible negative effects from oil or natural gas drilling if permitted off the coast of Northwest Florida;
    • availability of mortgage financing, increases in foreclosures and increases in interest rates;
    • changes in the demographics affecting projected population growth in Florida, including the migration of Baby Boomers;
    • the inability to raise sufficient cash to enhance and maintain our operations and to develop our real estate holdings;
    • an event of default under our credit facility or the restructuring of such debt on terms less favorable to us;
    • possible future write-downs of the book value of our real estate assets and notes receivable;
    • the termination of sales contracts or letters of intent due to, among other factors, the failure of one or more closing conditions or market changes;
    • the failure to attract homebuilding customers for our developments, or their failure to satisfy their purchase commitments;
    • the failure to attract desirable strategic partners, complete agreements with strategic partners and/or manage relationships with strategic partners going forward;
    • natural disasters, including hurricanes and other severe weather conditions, and their impact on current and future demand for our products in Florida;
    • whether our developments receive all land-use entitlements or other permits necessary for development and/or full build-out or are subject to legal challenge;
    • local conditions such as the supply of homes and homesites and residential or resort properties or a decrease in the demand for real estate in an area;
    • timing and costs associated with property developments;
    • the pace of commercial and economic development in Northwest Florida;
    • competition from other real estate developers;
    • decreases in pricing of our products and the related profit margins;
    • increases in operating costs, including real estate taxes and the cost of construction materials;
    • changes in the amount or timing of federal and state income tax liabilities resulting from either a change in our application of tax laws, an adverse determination by a taxing authority or court, or legislative changes to existing laws;
    • the failure to realize significant improvements in job creation and public infrastructure in Northwest Florida, including the expected economic impact of the new Northwest Florida Beaches International Airport;
    • a reduction or termination of air service at Northwest Florida Beaches International Airport, especially any reduction or termination of Southwest Airlines' service;
    • potential liability under environmental laws or other laws or regulations;
    • changes in laws, regulations or the regulatory environment affecting the development of real estate;
    • potential liability relating to construction defects;
    • fluctuations in the size and number of transactions from period to period;
    • the prices and availability of labor and building materials;
    • increases in homeowner insurance rates and deductibles for property in Florida, particularly in coastal areas, and decreases in the availability of property insurance in Florida;
    • high property tax rates in Florida, and future increases in such rates;
    • significant tax payments arising from any acceleration of deferred taxes;
    • increases in gasoline prices; and
    • acts of war, terrorism or other geopolitical events.

    The foregoing list is not exhaustive and should be read in conjunction with other cautionary statements contained in our periodic and other filings with the Securities and Exchange Commission.

Stock Information
NYSE:JOE
$25.59   + 0.64
09-02-10
3:40 PM ET
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